Objective-C Memory Management is something i've seen new people to Cocoa & Objective-C mess up in ways I could just not conceive of on my own. In reality Objective-C memory management is not that hard. You simply need to be aware of some rules and follow a couple of good development practices. Good memory management practices are a good thing to follow on any platform. You don't want to be known as "that" app that hogs lots of memory, I have switched to alternative apps a couple times because the apps I was using were fine, but consumed far too much memory. Especially on iOS you need to follow good memory practices, because otherwise you'll be struggling to deal with low memory alerts and the possibility of your app being killed by iOS.
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