AR - creating the illusion that virtual objects are placed in a physical world using a camera.
We know that Augmented Reality isn't new but AR is getting a lot of buzz right now because of the Apple's new framework. One of the first and probably the most famous app that showed us the power of AR in apps was Pokemon Go. Achieving apps with the same interactivity as Pokemon Go isn't easy and that's why I think that ARKit will make the difference.
With this new framework, AR will be more accessible to developers by bringing native AR support to iOS. It does lighting estimation using the camera sensor, it can analyse what's presented by the camera view and find horizontal planes like tables and floors and it can place and track objects on anchor points. You can even render 3D objects using Metal, SceneKit, and third-party tools like Unity and Unreal Engine. ARKit does all of this with great performance and it's well documented.
Need some ideas to use ARKit? You can check madewitharkit and get a feeling about what's possible to achieve by incorporating this framework on your apps.
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