Content Marketing Dos and Don'ts

As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done, especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing — in particular, content marketing — has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. What exactly does it take to succeed with content marketing? Or even avoid failure with it? In this article, we look at some dos and don'ts of content marketing based on valuable insights, suggestions, and tips offered by several experts in the Harvard Business Review.

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This article is related to

seo,content marketing,developer marketing,content curation