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Monday, October 29, 2018

Analyzing verbatim comments in spreadsheets using machine learning

Machine learning has made it more accessible to create meaningful insights in a data-rich world. This includes data from customer surveys, qualitative primary research, and online verbatim comments. There is a wide range of input that arises in the lifetime of a business. This data needs to be mined for actionable insights, that can significantly impact the brand value of a business.You could have launched a new marketing campaign and want to review customer sentiment. You could have designed a new product and need more insight into what B2B clients are saying about the solution. There are many research-oriented systems designed to create more data, but few to help you mine them effectively. That's where machine learning comes in.How Machine Learning helps in analyzing data setsMachine learning can do the heavy lifting for you. It can analyze verbatim comments and introduce new insights from existing datasets. The algorithm takes some time to understand the sentiment, quality, and context of the data set, commonly known as the training process.


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