iOS Dev Weekly - Issue 372 - Oct 5th 2018

Comment I want to start this week talking about this post by Becky Hansmeyer. It's an outstanding example of a well done marketing post for her independently run app, Snapthread. If you've ever heard me talk about marketing for smaller/independent developers, or if you caught my recent conference talk on product management, you'll have heard me say that marketing is all about telling stories. Becky's post is a perfect example of beautiful storytelling in product marketing. It's so totally authentic, and also clearly explains what the app does for you by telling the story of recovering potentially lost memories. She also uses the almost too perfect example of those memories being about the first few weeks of a newborn child. 😂 Ironically, I didn't end up buying the app (Oh no, Dave! Don't ruin this!) but only because I don't take Live Photos (although the post also made me think I should!). Even so, it still worked. First of all I'm talking about it here, which means some of you will certainly buy it.

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